A Desperate Mead Johnson Loses $13.5M Jury Verdict Over False Claims
Friday, December 4th, 2009PBM Products has won a $13.5 million false advertising jury verdict against Mead Johnson (MJN), its third successful suit against the rival baby…
Archive for December, 2009
Did WPP’s Debt Problems Trigger 90 Layoffs at Ogilvy?
Friday, December 4th, 2009The 90 Ogilvy & Mather staffers who are about lose their jobs should be forgiven for being baffled about what is happening to them. After all,…
AT&T Surrender in Verizon Case Proves an Old Marketing Rule Against Lawsuits
Friday, December 4th, 2009Verizon’s victory over AT&T in the cellphone ad war underlines an old marketing axiom that advertisers routinely forget in the heat of battle:…
The 10 Weirdest Ad Stories of the Month
Friday, December 4th, 2009Naked floor-moppers! Steve Jobs’ terrible taste in brand names! Tina Fey’s Ad Council porn joke! It all happened in the world of advertising in…
Insignia, Valassis Sign Up SuperValu; NAM’s Monopoly Crumbling?
Friday, December 4th, 2009Insignia Systems (ISIG) quietly issued a notice to the SEC stating that the tiny supermarket advertising agency added 1,000 SuperValu stores to its…
