Archive for December 4th, 2009

Bermuda Opposition Demands "Forensic Audit" of Globalhue Billing on Tourism Account

Friday, December 4th, 2009

Bermuda’s opposition party is not letting up its pressure on the government over the handling by Globalhue of the island’s tourism ad account. The…

 Bermuda Opposition Demands "Forensic Audit" of Globalhue Billing on Tourism Account  Bermuda Opposition Demands "Forensic Audit" of Globalhue Billing on Tourism Account  Bermuda Opposition Demands "Forensic Audit" of Globalhue Billing on Tourism Account  Bermuda Opposition Demands "Forensic Audit" of Globalhue Billing on Tourism Account  Bermuda Opposition Demands "Forensic Audit" of Globalhue Billing on Tourism Account

 Bermuda Opposition Demands "Forensic Audit" of Globalhue Billing on Tourism Account

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Tiger Woods Cursed by BBDO’s Gillette Ad?

Friday, December 4th, 2009

Has BBDO cursed Tiger Woods, Thierry Henry and Roger Federer by using them in its ads for Gillette?
That’s the argument made by The London…

 Tiger Woods Cursed by BBDOs Gillette Ad?  Tiger Woods Cursed by BBDOs Gillette Ad?  Tiger Woods Cursed by BBDOs Gillette Ad?  Tiger Woods Cursed by BBDOs Gillette Ad?  Tiger Woods Cursed by BBDOs Gillette Ad?

 Tiger Woods Cursed by BBDOs Gillette Ad?

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A Desperate Mead Johnson Loses $13.5M Jury Verdict Over False Claims

Friday, December 4th, 2009

PBM Products has won a $13.5 million false advertising jury verdict against Mead Johnson (MJN), its third successful suit against the rival baby…

 A Desperate Mead Johnson Loses $13.5M Jury Verdict Over False Claims  A Desperate Mead Johnson Loses $13.5M Jury Verdict Over False Claims  A Desperate Mead Johnson Loses $13.5M Jury Verdict Over False Claims  A Desperate Mead Johnson Loses $13.5M Jury Verdict Over False Claims  A Desperate Mead Johnson Loses $13.5M Jury Verdict Over False Claims

 A Desperate Mead Johnson Loses $13.5M Jury Verdict Over False Claims

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Did WPP’s Debt Problems Trigger 90 Layoffs at Ogilvy?

Friday, December 4th, 2009

The 90 Ogilvy & Mather staffers who are about lose their jobs should be forgiven for being baffled about what is happening to them. After all,…

 Did WPPs Debt Problems Trigger 90 Layoffs at Ogilvy?  Did WPPs Debt Problems Trigger 90 Layoffs at Ogilvy?  Did WPPs Debt Problems Trigger 90 Layoffs at Ogilvy?  Did WPPs Debt Problems Trigger 90 Layoffs at Ogilvy?  Did WPPs Debt Problems Trigger 90 Layoffs at Ogilvy?

 Did WPPs Debt Problems Trigger 90 Layoffs at Ogilvy?

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AT&T Surrender in Verizon Case Proves an Old Marketing Rule Against Lawsuits

Friday, December 4th, 2009

Verizon’s victory over AT&T in the cellphone ad war underlines an old marketing axiom that advertisers routinely forget in the heat of battle:…

 AT&T Surrender in Verizon Case Proves an Old Marketing Rule Against Lawsuits  AT&T Surrender in Verizon Case Proves an Old Marketing Rule Against Lawsuits  AT&T Surrender in Verizon Case Proves an Old Marketing Rule Against Lawsuits  AT&T Surrender in Verizon Case Proves an Old Marketing Rule Against Lawsuits  AT&T Surrender in Verizon Case Proves an Old Marketing Rule Against Lawsuits

 AT&T Surrender in Verizon Case Proves an Old Marketing Rule Against Lawsuits

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