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This morning in the Chicago Red Eye, I read a very brief segment about Unvarnished, the new social website which allows users to rate their coworkers, bosses, business partners, and more. Certainly this raises a lot of questions about what is going to happen with social media. What if you have a coworker who constantly shows up drunk? What if your boss monitors a site like this? Could your reviews of your peers act as the new Big Brother? What will be the impact on your future career?

Those of us that are in ‘the know’ or have figured out that your privacy is no longer really yours…know that what you put online can come back to haunt you. Last night on Fox News Chicago, they ran a spot about a young teenage girl who was coaxed by her then boyfriend to create a video starring her in flagrante delicto. The resulting video was sent around the world and is illegal to own and publish in most countries because it is child pornography. The problem is this video has traveled the world and the poor child’s life is in tatters because of the viral nature of the Internet [of which is, in part, propelled by social media].

Consider this your fair warning. Post [online] only what you would share with your future boss or grandmother. All else is fair game and will be used against you in the public court of opinion. I guarantee you, for those who choose to ignore the power of billions online…you will surly parish from the masses willing to hunt down the scandals and trash we post about ourselves.  

Tear down your beer photos and college pics…and any comment [left, right, or middle] which may offend the your neighbor. Rest assured our future online holds more transparency than we really want to share. It is the nature of social media to share, rate, discuss, and socialize. Think back to your high school days or college days which for many of us was prior to the social media explosion.

Some rumors and unscrupulous events could be hidden or waved away. Now, once it’s online it may take the end of humanity before it comes off billions of prying eyes. The good news, and there is good news, some of us really don’t care about our privacy and what we post online. If you don’t mind airing your dirty laundry, emotions, drunk photos, and still believe in freedom of expression…I say let it rip and roll.

I have a lot of opinions about the Internet, online advertising, politics, etc. I usually don’t discuss or write about the intersection of Internet and politics. It is a little off topic for me to discuss politics and the Internet. It seems as if Barack Obama solidified how important the Internet can be when it comes to politics and, more importantly the real influence it can wield. Most of my material should stay in the realm of searchology. However,  this was a little to big of a story for me to pass up.

There is no doubt, the Internet is a powerful tool and may become even more powerful than books. You remember books right? Kind of like vinyl, old school and out of style but still cool. I’m sure your asking yourself, how this could be so? The Internet becoming more important than books. The answer is one word. TEXAS. Well really it’s the Texas State Board of Education.

You see, the Texas Sate Board of Education, or as I like to call it Texas State Board of Stupification, is in the process of redefining textbooks which will be widely distributed and read in a classroom near you very soon. Because Texas contains around 7% of the American population and one of the biggest text book buyers. Because of the Texan buying power and the amount of books that will be printed, it is certain that more books will be printed for more than just Texans.

While I would normally say, bulk book buying is a good idea…it’s not. It’s not a good idea when books (purchased and circulated in bulk) are used to teach history, to our future leaders, side on the conserviative left, don’t seperate church and state, and push Christian values. Hey, I’m all about Christian values, and Muslim values, and Hindu values…you get the point. All are create equal.

Future generations of young Texans and school children around the U.S. will need to use the Internet to get the truth about history. Real history, not contrived, and biased history. Sure, history is biased as it is written by the winners. It did seem for a while we were getting closer to a more universal truth including OUR HISTORY as opposed to the winners history.

As long as we can keep the information we find on the Internet free…that should provided the opportunity for young Texas children and kids of the New Texas History of The U.S. 1st Edition, a way to find some truth. Simply put, no one body should be in charge of our text books. It should be a panel or a collective of several cultures, perspectives, and historical facts…not A PANEL FROM TEXAS!

The Internet may provide the type of freedom needed to break free from dis-information, lies, major conservatisim, radical right nut jobs, So, let’s all hope the grand ole’ party dosen’t get a hold of our free-information-internet-freedom…or we may all be in really big trouble.

Recently the Huffington Post posted an article on The 11 Most Expensive Domain Names purchased thus far in our very short world wide web history. I do not find it all that out of whack when you consider the search volumes for terms like;

• Vodka.com (sold for $3 million) – estimated Google global search volume for “vodka” – 5 million last month
• Business.com (sold for $7.9 million in 1999) – estimated Google global search volume for “business” – 151 million
• Toys.com (sold for $5.1 million in 2009) – estimated Google global search volume for “toys” – 124 million
• Beer.com (sold for $7 million in 2004) – estimated Google global search volume for “beer” – 24.9 million
• Casino.com (sold for $5.5 million in 2003) – estimated Google global search volume for “casino” – 24 million

While these number are astounding, it is all about the potential traffic and relavancy of the keywords located within the URL. A good domain name can go a long when when trying to reach potential website visitors. When picking a domain name consider critical keywords which you would like to rank well for and see if those domain names are available. Try different variations of your desired domain name and you may get lucky.

My guess is most domain names that have potentially high traffic potential are gone. Domain buying is, I believe, a pretty cool business but an evil business. Domain name buyers hold out on good domain names to make a profit. Pure and simple. Much like waving the golden carrot in front of a potential business owner. If you are willing to pay, you can get the domain name you want [unless it's not being used].

If you have a domain name you want there are a few tools which can give you an estimation of what it’s worth. Check out EstiBot.com or Valuate.com to find your own domain worth. Who knows, you may sell it one day for ONE BILLION DOLLARS.

In a recent post about expressing real opinions on blogs, Are We Opinionated Enough, Debbie points out the need to be more free with here thoughts on blogs and social media. I thinks she is absolutely correct about the need for openness in this form of social media. Sharing facts, commentary, and ideas with the World Wide Web is the essence of social media and blogging. I think that corporate blogs dodge being 100% truthful in sharing opinions and commentary. To some extent they have to be very careful with everything they post.

A bad post can be read by thousands of potential customers and consumers. They don’t have the liberty to potentially anger one group or section of their potential market. I believe that stepping around TRUE commentary potentially does more harm that good. If the nature of social media is to be ’social’ and share wouldn’t the best practice suggest truth in all things? At the very least open the doors into a corporation just a little more than the usual bogus post which extols the newest product or service? Is that really sharing something important or worthy of spending precious minutes reading about? No, not so much.

What if Debbie is right all the way around? What if more bloggers associated with corporations and big companies really offered something of substance in the way of online commentary? I think if these bigger outfits did offer REAL insight and truly helpful commentary, they could change the world for the better just a little.  I don’t know who said it…but honesty is the best policy.

When you are honest and do not withhold the truth and offer more than superficial thoughts a shift in trust and openness can build into something quite wonderful. As we all know, there is a massive gap of trust from consumers toward big business and even our government. How about a little honesty? It would go a long way.

So, to you Debbie, cheers! Yes, show your opinion and in doing so, right or wrong, you open up a little window of honesty in which we can all share and appreciate. I believe you and others like you will be rewarded for sharing. Kind of like how you inspired me to spend the time and effort writing abut your post. We need more people sharing and increasing the trust and faith we all need to regain, even just a little, a little more of our humanity.

I’ve had some new business join my growing client roster recently. This of course is a good thing…however the one of the primary complaints is ads not showing up in Ad Words for poor quality scores. I have a simple formula I’d like to share…and if you have read the Google Ad Words guidelines you will find that what I recommend is not much different than what Google already recommends.

Here is my formula for higher quality scores with Google Ad Words.

Keywords + ad copy + landing page = higher quality score

Sure its simple and pretty straight forward. However, if you have too many products or services and are trying to push too many paid search keywords through the same page without marketing some type of lading page adjustments your quality score will suffer. Here are some other pointers for higher quality scores.

• Build a unique landing page for each major ad group or each major PPC campaign
• If possible try and buy a URL which is relevant to the ad group, keywords, and ad copy
• Make forms easy to fill out for newsletters, sign ups, etc.
• Make sure to use some of your primary keywords in your page copy, H tags, and title tags
• Use keyword insertion option in your ad copy

These should be some good steps to get you headed in the right direction. These tips will help you in Yahoo search marketing as well. Until the BIG Yahoo and BING merge. I do hope that Microsoft takes all of the great work Yahoo has done over the years and keeps the people and the kick butt technology. Only time will tell. But in the meantime, these tips will help on Yahoo Search Marketing. Thanks for reading.

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