Making your message irresistible

With the inundation of available products and information on the market today, you will have approximately three seconds—yes, three seconds—to hook a buyer’s interest and keep him or her reading. Fortunately, there are ways to breach this barrier and keep the consumer riveted to your message.

• Passion. Remember when you were choosing the topic for your product? Personal interest was a key element in that decision-making product. Now that you have a topic you believe in, let that passion show in your autoresponder messages. Mention those aspects of your product you find particularly fascinating and give them your personal endorsement.

• Write casual. Make your message read the way a conversation in a restaurant would sound. Big words might impress some people, but most of them just want to know what you have to say—and they aren’t going to rush to the dictionary in the middle of reading your message to find out what you’re talking about. Use short sentences and keep it straightforward and direct. Don’t be afraid to use contractions instead of the more proper two word phrases. Do, however, make sure your spelling and grammar is correct. You want to seem friendly, not sloppy.

• Be personal. You are writing a message that will be read by thousands of people, one at a time. Each person who opens your message is an individual, and will be far more at ease if you address them as a person rather than a piece of the collective public. Use the word “you” as often as possible, and limit the use of “I.” You don’t want to tell them why you’re so great. You want them to know how purchasing your product will benefit them, and why they should part with their hard-earned money to hear what you have to say.

• Eliminate extra words. As previously mentioned, keep your message simple and clear. If you have an “effective web site marketing technique,” don’t say it’s a “wonderfully amazing, mind-blowing web site marketing extravaganza method.” No one wants to try and cut through all the fluff and hype to try and decode your message. It’s also annoying.

• Use decisive language. Try to use action verbs whenever possible—this means replacing as many instances of “are,” “is,” “was,” and “were” in your message with stronger wording. For example: instead of writing “If your web site has been languishing with low sales, this program might be able to help your business grow,” say: “Your web site sales will increase dramatically with this program.” Write your messages with the confidence that your product is worth paying for, and your subscribers will be more comfortable buying.

• Give reasons and incentives. Don’t be afraid to repeat the benefits of your product throughout your message. Just as repetitive contact is effective in converting prospects to buyers, repetitive reminders of benefits—without bludgeoning people over the head with them—can reinforce everything they stand to gain from a purchase. Also, reveal some of the information in your product within your marketing message without giving everything away, and then state that even more exciting information can be found when you purchase a product.

As an AdSense advertiser, you generate your income by placing advertising
materials on your pages, and you earn money every time someone clicks on
one of those ads.
As a newbie, you very probably simply placed AdSense ads on your pages
and left it at that. However, what you should really be doing in order to
maximize your AdSense earnings is ‘encouraging’ your visitors to click on
your ads, rather than hoping that they will do so.
Before doing so, however, it is important to understand that Google have a
clear set of guidelines (the AdSense Program Policies) about what they will
and will not allow you to do in order to give your visitors this
encouragement.
However, after taking these policies on board, let us have a look at some of
the things that you can do in order to increase the number of people who
click on your ads in a way that does not upset Google.
According to the program policies, you cannot add an image or graphic next
to your advertising materials that is ‘misleading’. This is because it had
become a relatively common tactic to use eye-catching but entirely
unrelated images to attract a site visitors eyes to an AdSense block.
However, the clear implication of this is that, as long as you have a graphic
or image that is not misleading, then you are acting within the AdSense
regulations. And because what is and what is not misleading is a question of
interpretation, you should try to be as creative as possible when adding
graphics next to or above the advertising materials.
For example, if your site is health and weight loss related, then adding a
picture of a attractive slim girl or a muscular guy to your site above your ads
would seem to be related to the topic of your site. You can find plenty of
such images for free here:

Another extremely effective tactic that you may wish to adopt is to make
sure that when your visitor initially opens their web browser to show your
site, all that they see are AdSense advertising materials. In other words, all
of the content on your pages is ‘below the fold’ and cannot be seen unless or
until the visitor scrolls down the page.
It is important that there are content materials featured somewhere on the
pitch, and that the title or description that appears above your ads is not a
misleading one.
Another thing that you should do when publishing AdSense sites is to limit
the amount of advertising that you carry on the page. Whilst Google will
allow you to feature three advertising blocks on each page, my testing has
indicated that, in the vast majority of cases, you should include not more
than a maximum of two ad blocks as a maximum.
In fact, what you’re doing if you include three other blocks is reducing your
income, rather than increasing it. If three ad blocks feature 12 individual
ads, then those are ads from the 12 advertisers who are willing to pay the
most to Google, and, by extension, the ads shown in the bottom advertising
block are the ones that will pay you the least.
Every time someone clicks on one of those ads, they are not clicking on one
of the higher they add, and you are, therefore, effectively trading possible
clicks on the ads that pay you most for clicks on those that pay very little.
For that reason, showing individual ads from four (or a maximum of eight)
advertisers on each page will generate higher income levels.
The final thing that you can try as an AdSense advertiser (and, remember,
all of the results that you generate from these ‘tests’ must be tracked) is to
leave your visitors guessing. Leave your content materials unfinished, add
an ‘elliipse’ (three dots at the end of the line of text) and then show AdSense
advertising directly underneath…
This could suggest to the reader that they have to click on the ad
underneath in order to continue reading the article, and this will undoubtedly
encourage some readers to click on these ads.
Section summary:
· Whether you are trying to earn money online as an affiliate marketer,
a bum marketer or an AdSense advertiser, there are steps that you
can take that will elevate and professionalize your marketing efforts.
· Taking these steps will, in turn, increase both the short-term and longterm
profitability of your business.

Look over the shoulder of your competitors with using Google Ads Buzz

We have already considered one of the best ways of improving the
effectiveness of your affiliate marketing efforts when we looked at creating
landing pages in the last section.
As a newbie affiliate marketer, obviously your primary consideration was on
how much money you could earn the most by selling other peoples products.
This is, however, the kind of short term thinking that would characterize a
newbie, because, whilst this might put money into your bank account, it is a
completely ‘one-off’ deal. Once that customer has bought whatever product
you’re promoting from the vendor’s sales letter, they are lost to you forever.
Listen to any internet marketing expert or guru, and they will tell anyone
who listens that the single most important asset that any online business
can own is a mailing list of responsive customers.
Indeed, you have already encountered proof of this if you have been selling
digital infoproducts from a site like Clickbank.comYou may already have noticed that more and more product vendors are paying 75% of the sales
commission to affiliates, and perhaps wondered why?
The reason is straightforward and simple enough.
They realize that it is well worth it to give away 75% of the initial sales
proceeds in order to attract the maximum number of affiliates to their
product, because doing so will also maximize the number of customers that
they can add to their mailing lists.
Once a customer is added to a list in this way, the product vendor is then
able to send product promotions and recommendations a couple of times
every week, and, as long as those recommendations are sufficiently well
targeted, doing this will generate sales.
In fact, many top-level marketers estimate that every customer on a mailing
list is worth $1.00 per month on average to the list owner. And, because
you sent the customer directly to the product vendor’s sales page, you are
never going to get a share of any subsequent sales proceeds that the
product vendor generates primarily because of your initial efforts.
You are, in effect, building the product vendor’s business, rather than your
own.
It is for this reason that using landing pages to collect customer details for
your own mailing list represents such a huge step forward for you. In doing
this, you begin to build your own business for the first time, and that is one
of the most significant steps you can ever take towards moving your money
making efforts up a notch or two.
In effect, you cease to be a salesperson for someone else, and become an
online business owner in your own right for the very first time.
Of course, you have to accept that there is a downside to sending people to
your landing pages before you send them to the product vendor’s sales
letter. You will undoubtedly see a slight downturn in achieved affiliate
product sales as some of those visitors choose not to proceed when they see
that, in order to do so, they have to give you their name and e-mail address.
One way of combating this is to improve the perceived value of the free gifts
that you are giving away in return for that name and e-mail address
information.
For instance, if you were previously giving away one unique niche related
report, increase that number to two or three reports. This is, in fact,
considerably easier to do than it may at first appear.
Returning to the earlier example where you were promoting products in the
weight loss market place, open up the homepage of the leading article
directory site, EzineArticles. Scroll halfway down the homepage and you will
see the search box in the column on the left-hand side of the page.
Click on the ‘Search’ button:
And you’ll see that there are over 129,000 articles listed on the site that deal
with some aspect or other of weight loss.
Have a read through some of the articles on the site, and download 20 or 30
of the best ones that you find. Doing this is perfectly within the terms of
using a directory site like EzineArticles, and you can republish these articles
in almost any format, as long as you leave the original authors biography
and information attached.
Compile these articles into two reports, and you have far more information
available to give away on your landing pages than you had previously. The
associated increase in perceived value of the gifts that you’re giving away
should increase the number of mailing list signups that you generate from
your landing pages.
You should also see another big improvement in your effectiveness and
profitability as an affiliate market if you can increase the number of
successful affiliate products that you promote.
Whilst you should understand that it is never going to be possible to pick
100% affiliate ‘winners’ (even ‘super-affiliates’ only get it right around 70%
of the time), the better you become at choosing products that people really
want to buy (and which will, therefore be the most successful), the more
profitable your affiliate marketing business will gradually become.
For example, using Clickbank.com as your point of reference once again, it is
generally advisable to choose products with a gravity rating of between 20
and 100 points to promote, as at this level, the product has achieved some
popularity, but not enough to make the market place too competitive.
Doing this, however, is unlikely to give you a significant competitive
advantage, because it is pretty much what every other affiliate marketer
who uses Clickbank will do.
A far more effective tool for finding out what big launch products are on the
horizon is JV Notify Pro. Almost all the products that are featured on the site
are going to come to Clickbank fairly soon, and, in general, most of the
products that you see featured on this site are going to make a big
impression on the market when they do.
And, in order to track the product so that you know when it arrives on
Clickbank for the first time, you can keep an eye on the ‘New Products’
section of CB Engine, which tracks all Clickbank products.

Leveraging Clickbank! Look here!

If you have started earning your first few dollars as an internet marketer,
are you enjoying the way that you are doing so?
If so, common sense would suggest that you should continue what you are
doing, but get better at it.
On the other hand, if you are really not enjoying what you are doing, then a
change of direction is probably called for, because enjoying what you do
every day is an almost essential element of doing it well!. This is especially
true, of course, when the only person that drives you on every day is you.
Once that decision is made, here is how you proceed:
1. Follow a successful model.
Most successful marketers are following a business model or system. Find
the model or system that best suits your style, ambitions and abilities and
model what you do on that system.
However, the idea is not to copy exactly what others are doing, because
what works for them may not work in quite the same way for you. You
should also be aware that many systems or new marketing ideas work best
before the market becomes ‘saturated’ with people who are all doing exactly
the same thing,
For example, a couple of years ago there was a vey successful product that
taught people who bought the product a system for setting up blogger.com
blogs for maximum profitability from AdSense advertising. The product
creator had done very well with his system, made a good deal of money and
held nothing back when he sold the system manual.
The problem was, however, that the reason that he had been so successful
was that he was the only person doing what he was, and for that reason,
people in droves were clicking on his AdSense adverts. By the time the
hundredth and then the thousandth person started to do exactly the same,
however, the idea was no longer or original, and therefore not nearly so
effective. Consequently, many of the people who brought the system made
little or no money at all when they used it.
So, the secret is, find a system that seems to be working and then see
whether There is anything that you can do that will improve that system.
Such improvements can only be measured by tracking and testing, which is
something that we will look at again a little later.
As an example, bum marketing is a money making system that has been
around for quite some time now, but is still extremely effective. In fact, the
precursor of bum marketing, article marketing, has been actively used by
hundreds of successful marketers for many, many years, and has always
been one of the most effective and popular methods of driving visitors to a
monetized website.
Moreover, bum marketing costs very little money, and will drive traffic to
your web site on a longer-term basis, rather than being something that is
here today, gone tomorrow. For these reasons, bum marketing as originally
conceived became an extremely popular marketing method very quickly.
However, to at least a certain extent, using bum marketing ‘straight out of
the box’ is what a newbie would very probably do, whereas someone who
was moving beyond that stage would be looking for their own system
‘tweaks’ that would make it even more effective and profitable.
This is why there are so many people who have posted threads on the
Warrior Forum site about the little tricks that they have discovered which
have made the bum marketing system even more effective for them.
2. Discover your own unique selling point
To continue with the previous example, bum marketing is clearly effective.
If, however, you could come up with your own variation of the system that is
considerably more effective, then not only would you be able to earn a
great deal more money by using that system yourself, but you would also
have the basis of an infoproduct that you could sell to other marketers.
There are lots of forum members who are coming up with their own tricks
and tweaks for the system, so it is evidently possible to make improvements
even to such an effective and successful system. Therefore, rather than
using the system ‘as is’, you should take the original concept, mix in all of
the other good ideas that people who are using the system have come up
with, and then see how you can develop the whole thing still further.
As suggested previously, the only way that you can actually establish that
any new model you come up with is an improvement on the old one is by
testing. Assuming, for example, that you believe you have built a superior
bum marketing package, then you need to have a system in place to test
that new model against the old on a back-to-back basis.
In order to do this, you might have to do things a little differently to the way
that you did them in the past.
For example, if you have been an affiliate marketer, then in all probability
you started off by sending traffic directly to the product vendor’s sales letter
as a way of generating sales and therefore commissions.
If you continue to do this, however, it is going to be extremely difficult to
track your results, unless the original product vendor will allow you to place
a tracking code on their sales letter page (which is extremely unlikely unless
you’re making a huge number of sales for them).
In this situation, what you would do is create two landing pages of your own,
with each of these pages should be identical to the other as far as your site
visitor is concerned. This is because what you are testing here is the
effectiveness of two different systems or models, and if you use different
landing pages, then that introduces another possible variable which might
skew your results. Publish these two landing pages on the net under your
own domain name and web hosting account.
The landing pages should be designed to offer your visitor a free gift in
return for their name and e-mail address.
Once you have ‘landed’ this information, then you automatically redirect the
visitor to the product vendor’s page.
Using landing pages in this way means that you can add a percentage of
your visitors to your mailing list, and that single step represents a very
significant advance in your long-term business building efforts.
Each of these landing pages should contain a different tracking link to the
other that you can create entirely free using Google Analytics.
With these tracking codes installed on your to landing pages, you can then
track which page (and therefore ‘system’) is sending most business your
way. To do this, your web hosting account will in all probability feature
everal statistics packages which will enable you to track where your visitors
are coming from. If your hosting account is using a cpanel, then look for the
‘Web/FTP Stats’ icon.
By clicking on this icon, you will be taken to a list of different statistical
analysis packages, from which you should select either AwStats or
Webalizer:
everal statistics packages which will enable you to track where your visitors
are coming from. If your hosting account is using a cpanel, then look for the
‘Web/FTP Stats’ icon:
By clicking on this icon, you will be taken to a list of different statistical
analysis packages, from which you should select either AwStats or
Webalizer.
Both of these programs will tell you where all your traffic is coming from,
and that will, in turn, indicate whether your modified or improved system is
actually performing better than the original.
If it is doing so, and the improvement is significant in terms of visitors
coming to your site, mailing list signups and sales generated, then you have
a product from which you can generate increased profits, and also one that
you might like to bring to the market as a product for sale to other
marketers.
3. Invest in your own business and future .
When you reach the point where there is a reasonable level of money being
generated by your business, you should avoid the temptation to think of it
as income or money in your pocket.
Instead, this money should be considered to be seed capital for growing
your business even more. Even when using a system as simple and as costeffective
as bum marketing (as an example), there are tools and resources
that you have to pay for that will improve your effectiveness significantly.
Many online marketers who are using articles as a primary way of
advertising and promoting their business will manually submit those articles
to the top half-dozen article directory sites. In order to maximize the
effectiveness of those submissions, they will go to the time and trouble of
rewriting their articles so that a unique variation is submitted to each of the
directory sites from which they hope to generate visitors.
The advantage of using only the top half dozen directory sites is that the
whole thing can be done manually and therefore at no cost. On the other
hand, there are several hundred article directory sites on the net, and it
would obviously be considerably more effective if it were possible to submit
a unique article to hundreds of directories, rather than to a small handful.
Doing this manually would take for ever, but it can be done using a program
like Artikel Submitter or Quick Artikel Pro & Submitter. Whilst it is therefore obvious that using such a
program would massively increase the effectiveness and therefore the
profitability of submitting articles to the directory sites, a program such as
this one which would enable you to do it is not free.
Once again, we return here to the difference in the mindset needed to
advance from being a newbie to a position where you begin to be a serious
marketer. In all probability, most newbies earn money from their internet
marketing activities and pocket it.
As someone who is intent on becoming a serious marketer, however, you
must understand the reason for plowing some of that money back into your
business.
If, for example, you were previously earning $100 a month, it clearly makes
sense to invest that $100 if by doing so you can earn $300 a month.
In this scenario, if you take the original $100 and spend it, then your income
level will stay at the same level, so your monthly profit is $100.
By investing that money in software or resources that increase your monthly
earnings to $300, in the first month you will increase your profits by 200%
(i.e. you earned but then spent $100 to gain $300, a profit of $200).
In every subsequent month, however, the whole of the $300 that you
receive will be profit, assuming that you do not choose to spend some of it
on other tools or resources that will enable you to increase your profit levels
still further.
This extremely simple example illustrates why, in order to move beyond
being a newbie, you have to be willing to invest some of the money you earn
from your online activities back into your business.
In some ways, this is, in fact, one of the clearest signs that you are treating
your business as a serious one, rather than as a hobby that pulls in a few
extra dollars a month. That in itself is an indication that you are moving
beyond being a newbie internet marketer!
Section summary:
· Locate other successful online marketing businesses, and model what
you do on those businesses. However, do not slavishly copy them
· Whatever business model you choose to follow, try to improve and
upgrade the system if possible, so that you can add your own unique
selling point or angle.
· Be willing to invest in your own business. This is one of the surest
signs that you are treating your internet marketing activities as a
serious business, and also one of the quickest ways of accelerating
your profits.

If You want to submit Your articles on the easy way, look here!

Having a plan in place is a big advantage, but it is also a fact that not
everyone is good at planning. If you find yourself in this situation, it does
not necessarily mean that you have no future as an internet marketer.
What it does mean, however, is that you have to adopt a slightly different
approach, one that is best suited to your own character and personality.
Find a mentor
If you’re the kind of person who finds it very difficult to create a plan, or to
stick to a plan once it has been created, then you might best be served by
finding an experienced mentor who can ensure that you stick to the right
path.
Unfortunately, whilst finding a mentor is a very sensible tactic that will
definitely help you to be successful, it is not always that easy to find
someone of suitable experience who would be willing to mentor you.
You will occasionally see a new program launched wherein a top level
professional marketer offers to take on a small handful of newbies who they
are willing to mentor to success. The two major problems with most of
these mentoring program offers is that, firstly, they are usually massively
oversubscribed and, secondly, there are generally very expensive as well.
Whilst how you go about deciding what this project or product should be is
something you will read more of in the next section, the point to understand
is that the best person to mentor you will be dictated by the nature of that
project or product.
For example, if you wanted to become a professional classic car restorer,
then the ideal mentor for you would be an expert in classic car restoration.
Employing a leading brain surgeon as your mentor would be both pointless
and ridiculous!
Whilst this is a plainly absurd extreme example, it highlights the point that
the best person to mentor you will be someone who is an expert in the topic
or subject matter in which you want mentoring.
Perhaps up to now, you have not really decided what money making method
you want to utilize in order to make progress in the internet marketing
industry, and also what niche you intend to operate in.
However, you should not underestimate the importance of this choice.
As an example of the importance of the niche you choose, imagined that you
are already an affiliate marketer who has so far promoted digital
infoproducts to other internet marketers. The question now is, is this a
suitable path to follow in order to make further progress.
Sadly, the chances are that it is not. By focusing on promoting to the
internet marketing niche, you are picking a fight in an ultra-competitive
marketplace where it is going to be extremely difficult to increase your
earnings in the way that you would like.
If, however, you focus on promoting infoproducts outside the internet
marketing industry, then your chances of success are significantly improved.
For instance, the weight loss infoproduct market is an extremely lucrative
one, but the competition is an awful lot less cutthroat than it is trying to sell
internet marketing products to other internet marketers. In this case,
therefore, a slight change of focus could make a huge amount of difference
to the future success of your internet marketing ventures.
Once you have come to a decision about what you want to do, then there
are various ways that you can look for someone who might be interested in
working with you as a mentor.
The first option is to find the most widely recognized experts and gurus in
that particular market niche. This is, however, not always going to be
particularly easy or productive. If, for example, you decided to continue
promoting e-books as an affiliate marketer, you might try to find a top level
e-book seller to mentor you, but why would they do so when you represent
direct competition?
In other market niches, however, the experts might not be in direct
competition with you. In this case, there is no conflict of interests and it
should therefore be considerably easier to convince them to help you.
Find their websites and, if the site features a contact e-mail address, use it
to try to get in touch with the expert behind the site in order to make your
request. If, however, you cannot find a contact e-mail address on their site,
try running a ‘WhoIs’ search of the domain name, because if it is not
privately registered, such a search should turn up a contact e-mail address.
The problem of this approach to finding a mentor is that you’re doing
nothing out of the ordinary. This is exactly the approach that most of the
people in your niche will adopt when they try to find someone to mentor
them, and therefore,the chances are that the expert in question gets dozens
of such requests a week.
The chances of him (or her) agreeing are accordingly very slim.
A far better approach is to become a free-member of the forum sites
highlighted in the next section of this report, and use those forums to get
involved with other online marketers.
As long as you make an active and useful contribution to the forums in
question, over time, other members will become aware of you. In fact, you
may even be able to befriend other more advanced marketers in your
market sector or niche through these forum sites.
Because of this burgeoning personal relationship, it will be considerably
easier to approach them with a request for mentoring a little further down
the line.
At least create a daily ‘mini-plan’
Before you close down your computer at the end of every working day, write
down a list of everything that needs to be done the next day.
Then, put those tasks into the order in which you’re going to do them and
make certain that you list either the most difficult or least pleasant job first,
or simply the one that is the most important.
From there, prioritize everything else that needs to be done the next day,
and make certain that everything that is of importance is featured early or
high on that list. In that way, if you have been over-optimistic about what
you can achieve in the day, the tasks that will remain undone at days end
will be the relatively unimportant ones.
Keep every one of the daily plans that you create for a period of a week or
two. After that time has elapsed, you should be to able to see some kind of
pattern emerging of what you’re doing every day, and, more importantly,
where what you do every day is taking you.
Is that the direction that you really want to go in?
If so, then that is excellent news, because what you have in front of you is a
plan ‘blueprint’ created over the previous week or two based on actions as
opposed to ideas, notions or words. If not, then you now have a detailed
breakdown of where the most precious commodity that you possess (your
time) is being frittered away whilst taking you no closer to the objective that
you want to achieve. In effect, what you’re looking at is an ‘anti-plan’ and
if nothing else, that will show you all of the things that you do every day that
you must stop doing. This too represents a very effective planning tool!
Section summary:
· If you lack planning skills, then you might want to look for a mentor
who can guide you to internet marketing success.
· Make sure that any mentor you choose to work with is an expert in the
field wherein you are must interested in making money
· You can try approaching niche experts with your mentoring request,
but you are likely to have far more success through niche focused
forum sites.
· If you have no plan and no mentor, write down a detailed job plan for
the next day at the end of the preceding one. Prioritize these jobs so
that the most difficult or most important jobs are the first ones to be
completed everyday.

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